"People are only influenced in the direction in which they want to go, and influence consists largely in making them conscious of their wishes to proceed in that direction."

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I like getting my ideas from the things of now. I am very conscious of the moment, of images that belong to this moment instead of another period. Fashion is really a reflection of our lives. You see women today and they don't do their hair up; they all wear their hair undone. So you have to reflect that in your photography .

— Mario Testino