"There was more courage in bearing trouble than in escaping from it; the brave and the energetic cling to hope, even in spite of fortune; the cowardly and the indolent are hurried by their fears,' said Plotius Firmus, Roman Praetorian Guard."

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If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

— Gary Vaynerchuk