"Players act like the floor is slanted; they run downhill on fast breaks and jog uphill when getting back on defense"

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Society, and the family as its psycho social agent, has to solve a difficult problem: How to break a person's will without his being aware of it? Yet by a complicated process of indoctrination, rewards, punishments, and fitting ideology, it solves this task by and large so well that most people believe they are following their own will and are unaware that their will itself is conditioned and manipulated.

— Erich Fromm