"We all have the people we follow on Tumblr whose opinions or taste we respect. And I think because you see so much more variety of opinions and everything on the internet, it's less decided that something is good or bad. It's more like we all just sort of like what we like."

Next Quote

When that word came down that the company had decided that we were going to go theatrical, we hooped and hollered and wahooed and all of that stuff, but the good thing is we didn't have to change anything. It's not like all of a sudden we had to reset, like "Oh my gosh, we're going to theater. We've got to make this better. We've got to make this bigger. We've got to add..." It was all done.

— Klay Hall