"Here's why most campaigns get data wrong. They treat it as an afterthought and they treat it as sort of a logistic."

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I hadn't said goodbye. It had been easier, like always, to just disappear, sparing myself the messy details of another farewell. Now, my fingers hovered over my track pad, moving the cursor down to his comment section before I stopped myself. What was the point? Anything I said now would only be an afterthought. Elizabeth who goes by her middle name

— Sarah Dessen