"I think it was Milosz, the Polish poet, who when he lay in a doorway and watched the bullets lifting the cobbles out of the street beside him realised that most poetry is not equipped for life in a world where people actually die. But some is."

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You get the idea. Every business, like a painting, operates according to its own rules. There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don't learn to walk by following rules. You learn by doing, and by falling over, and it's because you fall over that you learn to save yourself from falling over. It's the greatest thrill in the world and it runs away screaming at the first sight of bullet points.

— Richard Branson