"The party impulse is a very subversive impulse. I mean, you know, a lot of artists have too much integrity to sell their art as a brand; but who has so much integrity that they would turn down a party?"

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I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.

— Natalie Massenet