"To be creative, an idea must also be appropriate - useful and actionable. It must somehow influence the way business gets done by improving a product, for instance, or by opening up a new way to approach a process."

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I think what you have to realise is that our generation is the first generation since its sexual awakening has come into the world and realised that sex can mean, ultimately, death. That has had a very serious effect on social morals and on the way people deal with each other. As we approach the millennium, people are getting more and more confused and contact is getting more and more sanitised, so there's a lot more mental games being played.

— Brian Molko