"It is quite natural, in pursuing enlightenment or just in trying to be happier, to look to your everyday experiences for signs of results. Indeed, your daily life is nothing else but an expression of your spiritual condition. Your life will change as you become more loving, but not in ways you can exactly predict. What happens is not important as how you react to what happens."

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If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

— Edward Bernays