"People do want to know, there is curiosity, it is a matter of public interest. That is not sufficient reason to disclose information. It is not sufficient that there be curiosity and interest that you want to disclose information."

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If you just tell the story of what the storys about, then it sparks curiosity, but I think it also arouses suspicion, as you say, that it could be overly sentimental. But it so isnt. And I think it was all about doing the inner work and then underplaying everything.

— Gerard Butler