"The big cop-out would be to accept popularity rather than opting to try to create potent work. It's so easy to do the popular thing, the expected thing, and that's where you start to cheat yourself - and your fans, in the end - because there's an inherent dishonesty in pandering and dishing up what everyone's expecting."

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The man who is wantonly profuse of his promises ought to sink his credit as much as a tradesman would by uttering a great number of promissory notes payable at a distant day. The truest conclusion in both cases is, that neither intend or will be able to pay. And as the latter most probably intends to cheat you of your money, so the former at least designs to cheat you of your thanks.

— Henry Fielding