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Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.
— Martin Lindstrom
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I, as a person, make anything a narrative experience because I experience things linearly. The biggest question for me, is will I go through a transformation? Will I be bored or not? Is it a good or bad narrative experience?
— Saschka Unseld
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