"The idea that freedom is merely the ability to act upon one's whims is surely very thin and hardly begins to capture the complexities of human existence; a man whose appetite is his law strikes us not as liberated but enslaved."

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I don't think people are averse to thinking about things in a deep way, but we have limited time and opportunity to think about things in a deep way. I think that's why there is an appetite for non-fiction - it gives people the opportunity to reexamine ordinary experience and be smarter about it.

— Malcolm Gladwell