"Ive made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog making sure I divided content across all of them to keep each outlet fresh to keep people coming back."

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Most kids come home from school. They don't go to their TVs first. They go to the Internet. They check their emails, or some blogs, or some sites. Then they go watch TV. Other people are at work all day 9-5 in front of a computer. They see certain clips. We're not going to hide the fact that people use the Internet. We're going to try to be as interactive as possible with our fans. I'm currently on Twitter and Facebook and Flicker and Dig. I'm on all that stuff.

— Jimmy Fallon