"The healthy know not of their health, but only the sick: this is the physician's aphorism, and applicable in a far wider sense than he gives it."

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One can never be too rich or too thin' is an aphorism attributed to the Duchess of Windsor. Being both rich and thin is a difficult enterprise, indeed almost unprecedented as an ideal. Into the paradoxical gap between the capacity to spend money and the need to eat less steps a brilliant solution: 'light' food. In buying 'light' food we can pay more for what costs less to produce in the first place.

— Margaret Visser