"So a more sensible thing it seemed to me was to go to Silicon Valley and be pushing on the technology companies to accelerate the use of audio and music in computers."

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The last few months have seen a welcome race to the top. Consumers have sent companies a clear signal that they do not want their purchasing habits to drive deforestation and companies are responding. Better still, companies are committing to working in partnership with suppliers, governments and NGOs to strengthen forest governance and economic incentives. It can be done and this Declaration signals a real intention to accelerate action.

— Paul Polman