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— Thomas Huxley"And you very soon find out, if you have not found it out before, that patience and tenacity of purpose are worth more than twice their weight of cleverness."
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Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
— William Bernbach
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Basically, if you could get a good trailer out of the script, Roger had no objection to you making a really good movie. He liked it if you did. He liked the more cleverness and ingenuity you could bring to it. He just wasn't going to give you any more money.
— John Sayles
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