"Wikistrat is my ninth start-up, so I've been through this process a few times. You have to go with what works. The power of example is compelling, so model the ideas that you want someone to understand."

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In food, issues that surround purchasing and that whole realm have a very political component and they branch into stories that can be really compelling. Just being on the farm, interacting with all these people in the industry, leads to personal narratives that can be used to make a larger point.

— Dan Barber