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— Thomas Tull"I'm not the worlds biggest remake guy, meaning finding titles and saying, "Hey it's got some brand awareness, let's just make a movie.""
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The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.
— Richard Branson
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
— Tony Hsieh
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