"Today, we are pleased to announce the biggest advancement in iPhone."

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Using an artful tool does not make one a dry technician. It seems to me that people that are anxious about our technical advancement, confuse means and ends. Naturally a person that only works for material gain will not harvest something that is worth living for. But the machine is not an end in itself. The airplane is not an end. It is a tool. Just like the plough.

— Antoine de Saint-Exupery