"The least-crowded channel for meeting high profile bloggers is in person. Email is the most difficult, the most crowded... I'm a top 1,000 blogger, not a top 100 blogger, and I get hundreds of pitches by email every week. Most of them I don't even see because my assistant declines them."

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Not everyone is sold on crisis consultants. Linda Gray, assistant vice president and director of news and information at the University of Central Florida in Orlando, says that to a certain extent, the worse the crisis, the closer to home you should deal with it. .. You ought to be dealing with the crisis, not explaining things to somebody else.

— Linda Gray