"Things are recalibrated according to new perspectives and perceptions. It's fascinating to me."

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I like to think that people can see that and appreciate that idea and then, by some mechanism of wearing the fragrance, sort of carry that idea with them in their own life. Whether it's a weekend in Louisiana or in New York City or in Venice, Italy, or wherever they may be. I think there's something kind of fascinating and powerful about that.

— Jared Leto