"We want playing our games to entertain people on many different levels. Deeper down, I want to make a connection with the player, and it's the way, to me, of saying to the person playing the game that they're not alone in the world."

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Subpersonalities can exist at different levels or memes, however, so that one can indeed have a purple subpersonality, a blue subpersonality, and so on. These often are context-triggered, so that one can have quite different types of moral responses, affects, needs, etc., in different situations.

— Ken Wilber