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— Tim Wu"All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse."
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That's a big trunk," James said, as we jammed in the leathery old case that looked so much like the black heart of some leviathan. "It fits a tuba, three suitcases, a dead dog, and a garment bag almost perfectly." "That's just what they used to say in the ads," I said.
— Michael Chabon
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Google has - at least at this point - maintained the line where it keeps organic results separate from the advertisements. But over time - so in other words, you still get the - there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there's that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.
— Tim Wu
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