"Starting with radio, starting with television, we got used to this idea of stuff being free as long as you just watch a few ads."

Previous Quote

We mocked that concept ['movies are better than ever'] by doing a sketch that was about a theater trying to get one customer to come in...and that customer was Jerry Lewis. It generated so much controversy that Dean [Martin] and Jerry [Lewis] had to apologize in a full page ad in Variety.

— Norman Lear