"When you decide to like something, I mean, you may feel you're sort of innocently putting out your preferences, but actually you're delivering something of enormous value, which is indicating that, you know, you'd essentially like to be advertised to by this company."

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So I like switching it up. I like that people are laughing but they don't even know if they should be laughing. I think that's interesting. I think it makes for a fun movie. And you're far more likely to be able to actually get something into someone's head if they don't quite see it coming, as opposed to delivering a very serious examination.

— Richard Shepard