"People have got to get used to making low carbon choices. If they have a direct incentive to do so they will think about it. Many times a day you have a choice between a low carbon option and a high carbon option, whether it is at home or at work."

Next Quote

I think that once people understand the great risks that climate change poses, they will naturally want to choose products and services that cause little or no emissions of greenhouse gases, which means 'low-carbon consumption.' This will apply across the board, including electricity, heating, transport and food.

— Nicholas Stern