"Ratings to me are a little like the Chinese Government. I don't fully understand what makes a rating go. I don't know what makes the American television audience respond to one person and not t another. There very seldom are great differences between many television personalities."

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The only time I was really surprised was the reaction to the [shoot dedicated to the] BP oil [spill in 2010]. I didn't expect it at all. It was for the August issue, perhaps one of the less relevant months, but there was so much buzz. It was picked up all over the American television, but I defended my position. I don't understand those that say that a magazine such as Vogue should not talk about these things.

— Franca Sozzani