"As much as you love to finish games and all that kind of stuff, at the same time as a starting pitcher you hate to come out of a game where your closer has no margin for error, ... So at least with one guy on, Braden's got a little margin to make a mistake."

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I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

— Jeff Bezos