"I'm here to challenge myself and to see whether I can shape-shift in an environment that's actually quite daunting, but which I think would be nice to shine a light into. The destination of any interesting drama is that you shine a light into a place that not many people know about."

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In the beginning, me and my bandmates just did stuff on our own - we had smoke bombs, we'd dress as crazy and as weird as we possibly could, just to give ourselves a different ambience. But when we started making money, of course, the ideas started getting bigger. We were big fans of Broadway; we were like, "Man, when you go see a Broadway show, you just get pulled right out of reality; you're into their world for a two-hour period. It would be nice if we could do that onstage with a music concert".

— Philip Bailey