"There's a lot of kids' shows that are really popular ratings-wise, but they don't sell a lot of stuff. A character on a backpack just doesn't have the same appeal as watching it on TV."

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I'm very proud of the work I do, but I genuinely can't involve myself with an audience as early as somebody who's not part of the film can. So there's that side of theater that appeals to me, where you give something and the response to what you've created is a communion between you and the dark that contains however many people. It's thrilling not having a reflection other than through the people you're communicating with. But people ask, "What do you prefer?" and I don't have a preference. I love them both. I really do.

— Benedict Cumberbatch