"In Seattle, I soon found that my radical ideas and aesthetic explorations - ideas and explorations that in Richmond, Virginia, might have gotten me stoned to death with hush puppies - were not only accepted but occasionally applauded."

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A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.

— Dieter Rams