"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."

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Since the foods Americans consume are so calorie-rich, we have all been trying to diet by eating smaller portions of low-nutrient foods. We not only have to suffer hunger but also wind up with perverted cravings because we are nutrient-deficient to boot.

— Joel Fuhrman