"Zappos uses call center technology to track average call time per agent. But the goal isn't to reduce this average - it's more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone."

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Love? I need a lot of love." Of course you do. Everyone does. It's funny that we never say it. It's OK to scream, 'I'm starving' in public if you are hungry; it's OK to make a fuss and say, 'I'm so sleepy', if you are tired; but somehow we cannot say, 'I need some more love.' Why can't we say it? It's just as basic a need." - ONE NIGHT @ THE CALL CENTER Chapter 36 pages 293-4

— Chetan Bhagat