Trevor Baylis Quotes | Invention isn't some impenetrable brand of ma...

"Invention isn't some impenetrable brand of magic; anyone can have a go."

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A key function of a publishing brand is the bestowal of status by who and what you pay attention to.

— Tim O'Reilly

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An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

— Ken Auletta

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