"I can't think of any sentiment which is finer than being in a position to give people something they like. I love giving, I am rather embarrassed at receiving."

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Successful publication is all about the mix. What Buzzfeed discovered was that people like cat pictures. We can pretend to be embarrassed about that as a species, but it is actually a truth. So Buzzfeed publishes a lot of cat pictures. But they use the money from cat pictures to build an exceptional newsroom that publishes stories that far fewer people want to read, but it is very important journalism.

— Henry Blodget