"When I grew up Carl Lewis was still running, Maurice Greene was running - he was that figure I see, like Michael Johnson. I really wanted to look up to the fast guys - so those two guys were some of the guys I looked up to."

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Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier?

— Arlie Russell Hochschild