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— Valentino Rossi"I have won on Honda and Yamaha so maybe it is interesting to win with a third team, Ducati, who are Italian."
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In 2002 the Yamaha was at more or less the same level as the Honda, better in some ways, worse in others. But in the winter of last year between 2002 and 2003, Honda made a big step forward and it seemed as if Yamaha couldn't quite match that improvement.
— Valentino Rossi
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Money is very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota? Now, you would expect people to have an answer. But people were kind of shocked by the question. They never thought about it before. So, the most we got was people said, "Well, if I can't buy this Toyota, if I buy this Toyota, I can't buy a Honda." What is this thing? What is this value of price? Very hard to think about it.
— Dan Ariely
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