"We read novels. We read hundreds of pages of words, when the story is good because we're willing to stay there. I hope the story is good. I'm going into this venture thinking that the audience is really smart and really wants to hear all the nuances of what we're saying."

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I heard John Wells say something really smart, many years ago. He said, "Assume your audience is really intelligent. Assume that they are really smart, and tell your story that way." So, for me, it's about never assuming that they will go away because they're not entertained.

— Veena Sud