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Writing to offer a piece of information or a connection is a great way to demonstrate that you're looking out for the other person. Humans have a tendency to want to reciprocate, so the more you show you're looking out for someone, the more likely that person will begin to keep you in mind as well.
— Adam Rifkin
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The basis of social relationships is reciprocity: if you cooperate with others, others will cooperate with you.
— Carroll Quigley
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