"The way to improve productivity is not to bring in experts to talk about inputs - seed, equipment and materials, pesticides or water supply. The way to start is to provide an assured market, a fair price, and a system through which rural producers can market their produce which is reasonably efficient and can transfer to them the maximum share of the consumers' money. If such a structure is erected, the producers will then seek the inputs and materials they need to increase their production and productivity."