"It may well be said that the answer to the question: Of what do the cosmic rays in fact consist before they produce their familiar secondary radiation phenomena in the earth's atmosphere? can only be obtained from numerous measurements in the stratosphere."

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Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.

— Marshall McLuhan