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— Victoria Beckham"I'm not shy about asking the customer, because I want to talk about who she is and what she wants from me."
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Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem along with you.
— Geoffrey Moore
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Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.
— Michael J. Silverstein
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