"You see often it's not ideas, it's inertia, it's bureaucratism, it's all the other things that sometimes come in the way of a good idea."

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You're dealing in magic-it's this intangible thing that has to happen. And to seek it out too much might not be a good idea. Because, you know, it's very shy, too. But once you've got the essence of them, you can work songs and improve them. You see if there's a better word, or a better change.

— Tom Petty