"I don't view myself as a particularly intelligent people, but I do have one ability that I've demonstrated over and over again, that's helped me see things that other people for whatever reason have not seen. That's that most people see what they expect to see, what they want to see, what conventional wisdom tells them to see. I guess it could be stated that most people only hear the music, not the lyrics of human events."

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In a corporate context, companies have to try very hard to oppose the enticements of conventional wisdom. They must aim for the leaps, which means that companies have to do more than simply manage their knowledge, which is composed of the insights and understandings they already know. They also have to manage the knowledge-generation process. It's not just about, "Oh, we're going to create a data warehouse and we are going to invent a computerized filing system to get at all the stuff we know."

— John Kao