"Once you got Hollywood doing these kinds of movies and having all the, how you say, the tools to do it, and also to keep on finding new ways of doing it becomes - Hollywood can be avant garde on what concerns action."

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When you talk about avant-garde cuisine, the surprise factor is really important. For example, I love looking at blogs and the photos, but I'm not that keen on other people taking photos of my dishes.

— Ferran Adria