"In all your relations to men be great, just, generous, courteous, and kindly. The great are never otherwise."

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Train your staff (if you have any) to be always helpful, courteous, and knowledgeable. Most importantly, give every member of your staff enough information and power to make those small customer-pleasing decisions, so he never has to say, "I don't know, but so-and-so will be back at..."

— Susan Ward