"We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them."

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I've spent eight years in Congress avoiding moral language. I represent a swing district. I believe profoundly in not challenging the motives of your opponents. But more and more, we're in a world where leaders have to speak up, and speak in strong moral terms.

— Jim Himes