"What got repressed-sometimes viciously repressed-by the strategy-concept makers, consultants, and data gatherers was a consciousness of people and their importance in the creation and execution of any strategy."

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At the end of the day, it doesn’t matter how good your PowerPoint slides are or your strategy or concept. What it really comes down to is your team. How motivated and willing are they to reinvent your organization and how much do they understand the evolving consumer need?

— Jeremy Gutsche