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— Warren Buffett"I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty."
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I listened to Bill Bennett and tons of other talk show hosts who talked about that and other policies and started branching out and caring about other issues in regards to politics.
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The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing.
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